A wonderful manifesto in Godin's characteristic style - pathological honesty, ruthless scepticism and generous intellect This book basically explains how you want your business & product to be extraordinary. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world. His direct, no-nonsense style makes it joyful to read and learn about abstract business principals.

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. Purple Cow is inherent. It's built right in, or it's not there. Period.

Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.

The book presents Godin's personal belief that creative advertising is less effective today because of clutter and advertising avoidance. The book advocates that companies produce remarkable products and target people who are likely to spread word of mouth about the product. USA Today said it "reminds business people of the tried-and-true path to success: Make a great product".

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