The Disney Way
Why do we recommend it?
“It’s kind of fun to do the impossible.” – Walt Disney
Who hasn’t been enchanted with the Disney empire since their childhood? As an adult entrepreneur and CEO, studying Walt Disneys magical culture is beyond inspiring and motivating.
The Disney Way provides a fantastic means for jump-starting any organizations customer service approach but isn’t limited to it.
It’s not a book of rules, it is a book of practical simplistic methodologies. The authors share insights into how you can build better teams, create a servant leadership organization, connect better with customers, and create a culture of innovation and change that inspires everyone at all levels, like Walt Disney.
Here are some of the things you can learn from The Disney Way:
How to give every member of your organization a chance to dream
How to stand firm on your beliefs and principles
How to treat your customers like guests
How to support, enable, and reward employees
How to build long-term relationships
How to dare to take calculated risks
How to align long-term vision with short-term execution
How to use storyboarding to make your dreams come true
How to demonstrate ‘love’ for employees, customers, products, and yourself
Title:
Creative Calling: Establish a Daily Practice, Infuse Your World with Meaning, and Succeed in Work + Life
Author: Bill Capodagli & Lynn Jackson
Year: 2016
Pages: 304
Everyone knows the magic of Disney. But not everyone knows how to re-create the magic that Walt Disney was able to create for his company, his cast members (employees) and his guests (customers).
As foremost experts on Disney, authors Bill Capodagli and Lynn Jackson show how organizations can incorporate this four-pillared credo to support any business, drive any team, and guide any leader to create immeasurable success.
You will read how companies of any size, whether an entrepreneurial startup or a Fortune 500, can reach their utmost potential by embracing Walt Disneys techniques to create a consumer-centric culture. They provide step-by-step actions on how to:
Give every member of your organization a chance to dream
Stand firm on your beliefs and principles
Treat your customers like guests
Support, enable, and reward employees
Build long-term relationships
Dare to take calculated risks
Train extensively and constantly
Align long-term vision with short-term execution
Utilize storyboarding techniques
Pay close attention to details
Demonstrate love for product, employees, customers, and self
Happy reading! Let us know your opinion in the comments below or get in touch for further conversation.
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