Learn to validate your assumptions and don’t fly blind.

Every so often a business book comes along that changes how we think about innovation and entrepreneurship. This book definitely ticks this exclusive box. If you are an entrepreneur, if you are thinking about becoming an entrepreneur, or if you are just curious about entrepreneurship, read this book. It literally is the guided tour of the key innovative practices, with the power to change everything. It's not written like a workbook, but to me, that's exactly what it is.

Most startups fail. But many of those failures are preventable.

It's time to think lean. Launching a new enterprise—whether it’s a tech start-up, a small business, or an initiative within a large corporation—has always been a hit-or-miss proposition. According to the decades-old formula, you write a business plan, pitch it to investors, assemble a team, introduce a product, and start selling as hard as you can. And somewhere in this sequence of events, you’ll probably suffer a fatal setback. The odds are not great: 75% of all start-ups fail. But most of those failures are preventable.

The Lean Startup is a new approach to business. It is changing the way companies are built and new products are launched. Ries argues that in order to build a great company, one must begin with the customers in the form of interviews and research discovery. Building an MVP (Minimum Viable Product) and then testing and iterating, it quickly results in less waste and a better product-market fit. Ries also recommends using a process called the Five Whys, a technique designed to reach the core of an issue.

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