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Bruno Pesec

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Innovation Culture Coding featuring featuring Bruno Pesec

Disrupting the disruptors

How might a leading European bank grow its market share and remain competitive in the 21st century.

Case we explored:

European banks have been hit on multiple fronts, from changes in customer expectations and behaviour driven by fin-techs to new market entrants due to PSD2, to unbundling and disintermediation from neo-banks, and much more.


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